Advertising7 min read

Google Ads and Meta Ads in Morocco: how it actually works

A campaign has two costs: the budget paid to Google or Meta, and the management fee. At Wevtex management is MAD 200 a day, and the budget stays under your control.

Google Ads and Meta ads agency in Morocco: what we manage

Wevtex creates and manages Google Ads, Facebook Ads and Instagram Ads campaigns for businesses in Morocco. We handle targeting, ads and visuals, the landing page that receives the click, and the conversion tracking that tells you what every dirham brought back. As a PPC agency in Morocco, we put a Google Ads expert on your campaigns who adjusts them continuously.

  • Google Search, Shopping, Display and YouTube
  • Facebook and Instagram ads, click-to-WhatsApp ads
  • Dedicated landing page included
  • Conversion tracking down to the call or the sale
  • A/B tests and retargeting

Google Ads vs Meta ads (Facebook, Instagram): which one?

Google Ads reaches people already searching for your service, at the moment they search (“plumber rabat”, “car rental marrakech”). Facebook and Instagram ads, through Meta, create demand among an audience targeted by age, city and interests, with visuals. A service people search for usually starts on Google Ads; a product that sells on sight usually starts on Instagram.

Many businesses combine the two: Google for existing demand, Meta to create it and to retarget website visitors. For hotels and riads targeting foreign guests, both platforms can target by country and language.

Google Ads or Facebook Ads?

How much does a Google Ads or Facebook Ads campaign cost in Morocco?

Wevtex management fees are MAD 200 a day, whichever channels we run: Google, Facebook or Instagram, together or separately. The ad spend, paid directly to Google or Meta, comes on top and stays under your control. In short, Google Ads and Facebook Ads prices in Morocco come down to two lines: our management fee and your budget.

Google Ads has no fixed cost per click: it is set by auction and varies by industry and by competition on each keyword. Before launching, we estimate that cost with Google's planning tool and compare it with the value of a customer, to decide whether the campaign is worth running.

SEO agency in MoroccoWeb design in Morocco

Google Ads and Meta ads: where we work

We are based in Casablanca and work across Morocco, over video and WhatsApp. Each city has its own page, with the same published prices.

Google Ads and Meta ads in CasablancaGoogle Ads and Meta ads in RabatGoogle Ads and Meta ads in MarrakechGoogle Ads and Meta ads in FezGoogle Ads and Meta ads in TangierGoogle Ads and Meta ads in Agadir

Is your case a bit different? Fifteen minutes is enough to price it.