Selling online in Morocco has its own rules: many people still pay on delivery, they order from their phone, and they ask their questions on WhatsApp before buying. Here are the steps, in order, for a store that really sells.
1. Choose where to sell: Instagram, a marketplace or your own store
Instagram lets you test an idea without investing, but every order goes through messages and nothing belongs to you. A marketplace brings traffic, in exchange for a commission and direct competition on the same page. A store in your name takes an initial investment, but every customer, every order and every review stays with you. Many start on Instagram and move to their own store as soon as answering messages takes more than an hour a day.
2. Payment: cash on delivery and by card
Cash on delivery remains widely preferred in Morocco: a store that doesn't accept it loses a large share of its orders. In addition, Moroccan bank cards go through a gateway such as CMI, and international cards through a service such as Stripe, useful for the diaspora and for export.
3. Delivery: carrier, areas and fees
Choose a carrier that covers the cities you target, with parcel tracking and cash-on-delivery collection paid back quickly. Show fees and delivery times by city before the order, not after: a fee discovered at the last moment is the first cause of abandoned carts.
4. Cut refused parcels
- Confirm every order on WhatsApp before shipping, with the summary and the amount.
- Show the total price clearly, delivery included.
- Announce realistic delivery times, then keep to them.
- Use photos true to the product received, especially for colors and sizes.
- Make the exchange and returns policy visible and simple.
5. Product pages that sell
- Several sharp photos, including one worn or in use.
- Price, availability and sizes or variants visible without searching.
- A description that answers the questions people ask you on WhatsApp.
- A WhatsApp button for those who want advice before buying.
6. Bring in your first customers
Your Instagram followers are your first buyers: send them to the store. Then Facebook and Instagram ads create demand for products that sell on sight, Google Shopping captures people looking for a specific product, and well-written product pages gradually climb on Google with no ad budget.
How much does an online store cost?
At Wevtex, a complete online store starts at MAD 6,999, delivered in 4 to 8 weeks, with CMI and Stripe payment, cash on delivery, stock management and training. On Shopify a monthly subscription is added; with WooCommerce there's no license, but hosting and updates to plan for.